Purity over profits Earlier this year, police in China seized a $5m haul of counterfeit supplements that were being sold as name brand Australian health food products. Whenever headlines like these break, it’s an excuse to stomp on the industry – citing the perceived lack of regulation or the gamble of consuming supplements and health foods. It’s an easy headline that’s rarely followed up with an in-depth presentation of the facts
– Originally an all-natural recovery aid for island hedonists, Ibiza Superfoods has launched in 300 Holland & Barrett, and 26 Boots stores – Created by nutritionist Verity Smith in 2014, Ibiza Superfoods offers certified organic health food blends made of pure botanicals – Initially sold to friends and neighbours in brown paper bags, several major retailers now carry Ibiza Superfoods, supporting the company’s rapid growth London – 20th June, 2018. A superfoods brand which began life as a recovery aid